Crumbs Bake Shop, Inc. (CBS), is engaged in the business of selling a wide variety of cupcakes, cakes, cookies and other baked goods, as well as hot and cold beverages. Crumbs offers these products through its stores, e-commerce division, catering services and wholesale distribution business. CBS operates through its subsidiary, Crumbs Holdings LLC. The Company sells its products primarily through its Company-operated stores and online at www.crumbs.com. Effective August 30, 2014, Lemonis Fischer Acquisition Co LLC, a joint venture between Marcus Lemonis LLC and Fischer enterprises LLC, acquired the entire share capital of Crumbs Bake Shop Inc.