Sapient Corporation (Sapient), is a global services firm. The Company markets its services through two primary areas of focus: Sapient Interactive and Sapient Consulting. Sapient Interactive is an interactive marketing agency, which provides brand and marketing strategy, creative work, Web design and development and emerging media expertise. Sapient Consulting provides business and information technology (IT) strategy, process and system design, program management, custom development and package implementation, systems integration and outsourced services, including testing, maintenance and support. The Company manages and measures its business geographically through three business units. In North America, it operates its North America and Government Services business units. It delivers services in the United Kingdom, Germany, the Netherlands, Sweden, Switzerland and India through its Europe business unit. In July 2009, Sapient acquired Nitro Group Ltd., a global advertising network.