Pearson plc (Pearson) is an international media and education company with its principal operations in the education, business information and consumer publishing markets. The Company delivers the content in a range of forms and through a variety of channels, including books, newspapers and online services. It offers services, as well as content, from test creation, administration and processing to teacher development and school software. It operates in more than 70 countries worldwide, its major markets are the United States (55% of sales) and Europe (22% of sales). Pearson consists of three worldwide businesses: Pearson Education, The FT Group and The Penguin Group. Effective August 27, 2013, Pearson acquired BioBehavioral Diagnostics Co.