Mark Wahlberg's underwear and Brooke Shields' implied lack thereof made everyone aware of Calvins. From its men's briefs to its haute couture, Calvin Klein is known for clothing, as well as fragrances and accessories, that are all about attitude. It designs all products and makes its ready-to-wear collection of women's and men's clothing; most of its profit comes from licensing the Calvin Klein name for items such as shoes, jeans, underwear, hosiery, watches, bedding, tabletop products, and furniture. Calvin Klein owns or licenses namesake stores worldwide. The company was founded in 1968 by Barry Schwartz and designer Calvin Klein, owners of the business for 36 years before selling to clothing maker PVH.