First Financial Corporation is a financial holding company that offers a variety of financial services, including commercial, mortgage and consumer lending, lease financing, trust account services and depositor services through its subsidiaries. The Company operates through its wholly owned subsidiaries, First Financial Bank, N.A. of Vigo County, Indiana, The Morris Plan Company of Terre Haute (Morris Plan), and Forrest Sherer Inc., a full-line insurance agency headquartered in Terre Haute, Indiana. The Company’s primary source of revenue is derived from loans to customers, primarily middle income individuals and investment activities. First Financial Bank has two investment subsidiaries, Portfolio Management Specialists A (Specialists A) and Portfolio Management Specialists B (Specialists B), which were established to hold and manage certain assets as part of a strategy to manage various income streams and provide opportunities for capital creation as needed.