Fubon Financial Holding Co., Ltd. is principally engaged in the banking, securities financing, credit cards, trust investment, insurance, securities, futures, venture capital sectors and other financial related business through its 12 major subsidiaries. The Company's major products/services include personal insurance and corporate insurance; deposits, loans and credit card business; the brokerage, proprietary trading and underwriting of securities; life insurance business; property insurance business; securities investment trust and discretionary investment; the sale of financial products; investment on enterprises and the provision of related management and consulting services; assets management, and investment consulting, among others.