Shin Kong Financial Holding Co., Ltd is a holding company principally engaged in the insurance and banking businesses along with its subsidiaries. The Company operates its businesses through life insurance service segment, which provides personal life insurance, personal health insurance, group insurance, injury insurance, annuity insurance, investment insurance and other insurances; commercial banking segment, which provides deposit, loan, bill and bond trading, credit card, foreign exchange trading and debit card services, among others; property insurance brokerage segment, including automobile insurances, fire insurances and flood insurance. The Company is also involved in investment trust business, securities business, venture capital investment business and others.