SEGA SAMMY HOLDINGS INC. is a Japan-based holding company. The Company is active in five business segments through its subsidiaries and associated companies. The Game Machine segment is engaged in the development, manufacture, sale and maintenance of pachisro slot and pachinko machines (Japanese slot machines), and peripheral devices, as well as the design of game halls. The Amusement Machine segment develops designs and sells game machines for amusement facility uses. The Amusement Facility segment is engaged in the development, operation, rental and maintenance of amusement facilities. The Consumer segment is engaged in the development and sale of game software, the development, manufacture and sale of toys, the planning and sale of entertainment contents through cellular phones and others, as well as the planning, production and sale of animation movies. The Others segment is involved in the provision of information, among others.