AUN CONSULTING,Inc. is primarily engaged in providing consulting services related to search engine marketing (SEM). The Search Engine Optimization (SEO) segment is engaged in helping clients’ homepages be displayed in the top of search results, by the method of adjusting homepages’ structures and descriptions to the forms that are more recognizable to crawler (robot)-type search engines such as Yahoo and Google. The Pay Per Click (PPC) segment comprises advertising agency and operational consultancy. The advertising agency collected fees from clients and pays advertising rates deducted of agency commissions to companies that provide PPC advertising service. The operational consultancy provides PPC operational consulting services including bidding, selection of keywords, copywriting and others. In addition, the Company is also involved in providing translation service, including copywriting and others. On July 5, 2013, the Company sold its 90% interests in a Japan-based subsidiary.