NAMCO BANDAI Holdings Inc. is a Japan-based holding company engaged in character-related businesses. The Company has four business segments. The Toy Hobby segment manufactures and sells toys, candy toys, products for vending machines, cards, models, apparels and daily necessities, among others. The Content segment is engaged in the planning, development and sale of game software for home use, arcade game machines, giveaway merchandise for amusement machinery, video products, video software and music software, as well as the delivery of network contents and on-demand video pictures. The Amusement Facility segment operates amusement facilities. The Others segment is engaged in the product transportation and storage, the management of real estate properties and the printing business, among others. On April 2, 2012, the Company established a subsidiary NAMCO BANDAI Studios Inc. On September 28, 2012, the Company's two subsidiaries merged with each other.