This isn't your great-grandfather's American Automobile Association (AAA). The not-for-profit organization is best known for providing emergency roadside assistance to its members. AAA is extending its reach into other areas, however, such as offering a variety of financial and travel-arrangement services (foreign currency exchange and travelers checks), as well. The organization offers its members credit cards, insurance, and vehicle financing. AAA operates travel agencies and publishes maps and travel guides, to boot. AAA and its affiliated 50-odd auto clubs maintain about 1,100 facilities to serve more than 53 million members that span the US and Canada. AAA was founded in 1902.