TravelCLICK helps hotels navigate the seas of online reservations as well as customer service. It offers cloud-based market intelligence and reservations software and services used by hotels to boost revenues and profitability. Its iHotelier program is a web-based central reservation system that lets hotels manage rates and room inventory across multiple channels. Hotelligence360 uses competitive intelligence data to compare revenue and market performance of a customer's hotel against a custom list of competitors. TravelCLICK, which also offers online marketing and media services, has booked 38,000-plus hotel clients the likes of Accor and Loews in about 180 countries. The company is owned by Thoma Bravo , a private equity firm.