Lance Armstrong's speedy treks on its 6 series Madone continues to be good news for Trek Bicycle. The company is a top maker of high-end bikes, which it sells through independent specialty bicycle shops worldwide. Trek makes mountain, road, children's, tandem, police, and BMX bikes under brands Trek, Gary Fisher, and Bontrager. Trek customers pay top dollar for innovations in racing geometry, smooth suspensions, and custom paint. In addition to high-performance bicycles, the company sells technical gear and clothing. Trek Bicycle sponsors racing teams and athletes, including Lance Armstrong, seven-time winner (1999-2005) of cycling's grandest race, the Tour de France. The Burke family controls Trek Bicycle.