Trek Bicycle's mission is to build the best bikes in the world. The company is a top designer and maker of high-end bikes, which it sells through independent specialty bicycle shops worldwide. Trek makes mountain, road, town, children's, tandem, police, and BMX bikes under brands Trek, Gary Fisher, and Bontrager. It also makes electric-assist bikes that allow riders to go farther and faster, as well as eco-designed bikes made using low-impact manufacturing and recycled parts. Trek customers pay top dollar for innovations in racing geometry, smooth suspensions, and custom paint. In addition to high-performance bicycles, the company sells technical gear and clothing.