Unica Corporation (Unica) is a provider of software and services used to automate marketing processes. Unica's set of integrated software modules is offered under the Affinium and MarketingCentral names. Focused exclusively on the needs of marketers, Unica’s software enables the marketing process for relationship, online and brand marketing, from analysis and planning, to budgeting, production management, execution and measurement. Unica’s software delivers a marketing system of record, a solution through which marketers capture, record and manage marketing activity, information and assets, design online and offline campaigns, analyze Web usage data, and report on performance. Its software offerings consist of eight modules: Campaign, Plan, Detect, Leads, NetInsight, Model, MarketingCentral and Insight. The modular design of its offerings provides its customers with flexibility to deploy all of its offerings at once or to implement its software products individually or incrementally.