E*Trade Financial Corporation is a financial services company and an online brokerage industry. The Company offers solutions for individual investors and stock plan participants. The Company offers its customers to take control of its financial futures by providing the products, tools, services and advice they need to meet their near and long term investing goals. The Company provides these services to customers both online and through their network of customer service representatives and Financial Consultants - over the phone and in person at 30 company branches across the United States. The Company operates a bank with the primary purpose of maximizing the value of deposits generated though its brokerage business.