Vitacost.com, Inc. (Vitacost) is an online retailer of a selection of nutritional supplements, and health and wellness products. The Company sells vitamins, minerals, herbs, anti-oxidants, organic body care, personal care, sports nutrition and health foods direct to consumers through its Website, www.vitacost.com, and its catalogues. Vitacost offers its customers a selection of over 7,000 stock keeping units (SKUs) from approximately 400 third-party brands and its own brands, including its scientifically formulated Nutraceutical Sciences Institute (NSI)-branded products. As of December 31, 2006, it had approximately 409,000 customers. Sales of its NSI- and other products accounted for approximately 37% of the Company’s net sales during the year ended December 31, 2006. It generated approximately 87% of net sales from online orders.