Winmark Corporation is a franchisor of five retail store concepts that buys, sells, trades and consigns merchandise. The Company operates in two business segments: franchising and leasing. The franchising segment franchises retail store concepts that buys, sells, trades and consigns merchandise. The leasing segment includes Winmark Capital Corporation, a middle-market equipment leasing business and Wirth Business Credit, Inc., a small-ticket financing business. It generates middle-market equipment leases primarily through business alliances, equipment vendors and directly from customers. The Company’s middle-market lease products are marketed nationally through its principal office in Minneapolis, Minnesota and its satellite offices in Santa Barbara, California. The Company markets its leasing services directly to end users and indirectly through business alliances, and through vendors of equipment, software, services and consulting services.