Everyone can bask in the warm glow of a celebrity chef thanks to this company. Wolfgang Puck Worldwide (WPW) is the franchising and licensing business controlled by celebrated culinary giant Wolfgang Puck. The company operates and franchises about 80 Wolfgang Puck Express fast-casual dining spots found primarily in airports, malls, and other high-traffic areas. It also has a handful of quick-service Wolfgang Puck Bistro locations and the casual-dining concept Wolfgang Puck Cultural Center Caf�s. In addition to eateries, WPW licenses the Wolfgang Puck name for a variety of consumer products, including kitchen wares, cookbooks, and food products. Chef Wolfgang Puck established WPW in 2001.