Xinhua Sports & Entertainment Limited (XSEL), formerly Xinhua Finance Media Limited, is a diversified media company in China. The Company has developed an integrated platform of advertising resources across television, Internet, mobile phones, radio, newspapers, magazines, university campuses and other media outlets. The Company operates across three groups: broadcast, print and advertising. Broadcast includes the sale of advertising and the production of content for and the distribution of its programming through television and radio channels, as well as the media mobile value-added services that it provides to mobile phone users in China. Print refers to its rights to sell advertising for and provide management and information consulting services to the magazines Money Journal and Chinese Venture and the newspaper the Economic Observe. In October 2009, the Company sold Shanghai Hyperlink Marketing and Research Co., Ltd. to Intage Inc.