YouGov plc is a United Kingdom-based company engaged in the provision of market research. The Company carries out online research using software to produce market research, political and media opinion polling and stakeholder consultation. The Company operates in United Kingdom, Middle East and North Africa, Germany and Central Europe, Scandinavia and Northern Europe, and North America. Its subsidiaries include YouGovM.E. FZ LLC, Service Rating GmbH, GPW Deutschland GmbH, YouGovStone Limited and YouGov America Inc.