Bleach Group is looking to add some color to the fashion world. The company formed in 2012 to combine three clothing brands -- Insight, Ksubi, and Something Else -- that originated in Australia. Its most well-known brand, Insight, makes action sports apparel for men and women, while Ksubi offers men's and women's denim, fashion, and accessories to the hipster crowd. Something Else targets young women with trendy clothes that have an offbeat vibe. Bleach Group's clothes and accessories, which are manufactured in Asia, are sold online and through retailers, including Urban Outfitters, in more than 40 countries. Australia accounts for almost 45% of sales. The company filed an IPO in the US in February 2013.