Buongiorno SpA is an Italy-based company engaged in the mobile media and technology market. It is the preferred partner for telecom, enterprises and handset and connected device manufacturers for the offering of personalized solutions tied to mobile content and data consumption. It operates within three business segments: Business to Customers (B2C), Business to Business (B2B) and New Biz & Shared Services. The Business to Customers segment includes value-added services (VAS) targeted at the mobile telephone users. The Business to Business segment encompasses solutions and services to telephone carriers, composed of six regional teams and a dedicated product development group, plus the area of digital marketing services. The New Biz & Shared Services mainly include services such as HelloTxt, Winga, m-payments and connected devices. As of December 31, 2011, it operated through numerous subsidiaries located in Germany, France, Romania, Norway, Spain, Austria and India, among others.