History & Heraldry's own history spans no more than two decades. The company makes gift and collectible items such as key rings and covers, greeting cards, plaques, and holiday decorations, as well as personalized baggage tags, mugs, and pens. History & Heraldry's products are sold through retailers. They're also exported to more than 50 countries; its biggest customers are UK tourist attractions, such as castles. The company's Paper Island Greetings subsidiary produces greeting cards sold overseas. Founded in 1994 by executive Malcolm Ogg, History & Heraldry originally made commemorative genealogy items, such as posters outlining family histories and stationery with heritage crests.