IAC/InterActiveCorp (IAC) operates diversified Internet businesses in the United States and various jurisdictions abroad. The Company operates in four segments: Media & Advertising, Match, ServiceMagic and Emerging Businesses. Media & Advertising consists primarily of its search business. Match segment is a provider of subscription-based online personals services. ServiceMagic is an online marketplace. Emerging Businesses segment consists primarily of Shoebuy and Pronto. In April 2009, the Company announced the acquisition of Urbanspoon, an online local restaurant guide that aggregates restaurant reviews from across the Web, from newspapers and professional food critics to bloggers and diners. In July 2009, the Company announced the launch of Notional, a video content company.