You might say this company has a zest for hotel life. Joie de Vivre Hospitality operates boutique hotels including Hotel Rex, featuring a book-lined lounge inspired by 1930s literary salons, and Phoenix Hotel, a funky San Francisco landmark that is frequented by entertainers and celebrities. (So much so that it is known as the "rock 'n roll hotel.") Many of the company's properties feature spa facilities and upscale restaurants. Chip Conley founded Joie de Vivre in 1987. John Pritzker, son of Hyatt Hotels Corporation founder Jay Pritzker, owns a majority of the firm. The company is joining Thompson Hotels to form JT Hospitality.