eLong, Inc. (eLong) is an online travel service provider in China. The Company utilizes a centralized call center and Web-based distribution technologies to provide its services. Through its nationwide around-the-clock, toll-free call center, Chinese and English language Websites and its reseller network, eLong provides its customers with travel information and the ability to book rooms at discounted rates at over 7,000 hotels in over 400 cities across China and air ticket reservations in over 80 cities across China. Through Expedia, Inc. (Expedia) and its affiliates, the Company offers the ability to book rooms at 80,000 hotels outside of China. It offers customers content relevant to their hotel and air travel decisions, including tourist and event site destination information, hotel facility information, recent photos (including, for many properties, rotating 360 degree photos of hotel rooms and facilities), and customer reviews and comments.