IncrediMail Ltd. (IncrediMail) is an Internet content and media company. The Company designs and markets an integrated suite of customized and entertaining email software products for the consumer or home user markets. The Company generates revenues primarily from two sources: advertising, primarily through search generated revenues and other services, and software products and solutions. It also generates revenue by licensing its IncrediMail Premium, e-mail software, The Gold Gallery, its content database and JunkFilter Plus, its anti-spam solution. In addition, the Company generate revenues from advertising in its e-mail client, the content database and on its Website, as well as a collaboration arrangement with a Websites operator who uses its Incredi brand name and to whom it refer users, IncrediGames.com, an online computer games site. During the year ended December 31, 2008, the Company has sold more than 1.7 million products and content license worldwide to its registered users.