Nielsen N.V. (Nielsen), formerly Nielsen Holdings N.V., is the Netherlands-based information and measurement company. The Company is engaged in providing clients with an understanding of consumers and consumer behavior. The Company delivers media and marketing information, and analytics on a global and local basis. Nielsen operates through two business segments: Buy and Watch. The Company�s Buy segment provides consumer purchasing measurement and analytics. Its Watch segment provides media audience measurement and analytics. The Company offers its services to clients that include The Coca-Cola Company, NBC Universal, Nestle S.A., The Procter & Gamble Company, Twenty-First Century Fox Inc. and the Unilever Group.