Nielsen Holdings NV is a Netherlands-based company engaged in information and measurement services. The Company, together with its subsidiaries, delivers media and marketing information, and analytics on a global and local basis. It operates in two segments: Buy segment and Watch segment. The Company�s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. Nielsen Holdings NV operates in approximately 100 countries. In June 2013, the Company sold its Exposition�s business segment. In September 2013, Nielsen Holdings NV completed its acquisition of Arbitron Inc.