Nielsen NV, formerly Nielsen Holdings NV, is a Netherlands-based company engaged in information and measurement services. The Company, together with its subsidiaries, delivers media and marketing information, and analytics on a global and local basis. It operates in two segments: Buy segment and Watch segment. The Company�s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. Nielsen Holdings NV operates in approximately 100 countries. In July 2014, ITWP Acquisitions Limited, parent company of Toluna,announced the acquisition of Harris Interactive SAS in France, Harris Interactive AG in Germany and Harris Interactive UK (Harris Interactive Europe) from Nielsen NV.