Nielsen N.V. (Nielsen), formerly Nielsen Holdings N.V., is an information and measurement company. The Company is engaged in providing clients with an understanding of consumers and consumer behavior. The Company delivers media and marketing information, and analytics on a global and local basis. Nielsen operates through two business segments: Buy and Watch. The Company’s Buy segment provides consumer purchasing measurement and analytics. Its Watch segment provides media audience measurement and analytics. Nielsen offers its clients the ability to activate in real-time Nielsen audience insights as well as various consumer segments from over 200 data providers. The Company offers its services to various clients, such as The Coca-Cola Company, NBC Universal, Nestle S.A., The Procter & Gamble Company, Twenty-First Century Fox Inc. and the Unilever Group.