Veda Group Limited (Veda) is a data analytics company and the provider of credit information and analysis in Australia and New Zealand. Veda operates four business lines: Consumer Risk & Identity, Commercial Risk & Information Services, B2C & Marketing Services, and International. Consumer Risk & Identity includes data intelligence about individuals to enable business customers to make consumer credit risk decisions, validate identity, avoid fraud and manage risk. Commercial Risk & Information Services include data intelligence and third party data about businesses and the people behind them to enable business customers to assess commercial credit risk, verify entities and manage supplier risk. B2C & Marketing Services include an online offering allowing consumers access to their personal credit information and associated analytical tools. Effective September 11, 2014, Veda Group Ltd acquired Kingsway Financial Assessments Pty Ltd.