Volcom says it is "youth against establishment"; however, this establishment is firmly on the side of youth -- those skateboarding, surfing, and snowboarding. The firm designs action sports apparel, footwear, and accessories for men, women, and kids. It operates and licenses 50-plus retail stores and outlets under the Volcom banner in the US and abroad. It also owns two Laguna Surf & Sport stores in California, which sell branded merchandise for surfers and beachgoers. Besides its own shops, Volcom sells its brand through department stores, specialty retailers, and online merchants in the US and more than 40 other countries. Volcom is owned by France's Kering .