Yahoo! Inc. (Yahoo!) is a global technology company. Through the Company�s technology and insights, Yahoo! delivers digital content and experiences, across devices and globally. The Company provides online properties and services (Yahoo! Properties) to users, as well as a range of marketing services designed to reach and connect with those users on Yahoo! and through a distribution network of third-party entities (Affiliates). These Affiliates integrate its advertising offerings into their Websites or other offerings (those Websites and other offerings, Affiliate sites). The Company generates revenue from the display of graphical advertisements (display advertising), the display of text-based links to advertisers� Websites (search advertising), and other sources. Effective January 7, 2014, Yahoo Inc acquired Aviate. In August 15, 2014, IOOF Yahoo! Inc. acquired Clarity Ray. In August 2014, the Company acquired Flurry. Effective September 05, 2014, Yahoo Inc acquired Luminate Inc.