Yelp Inc. (Yelp), formerly Yelp! Inc., connects people with local businesses. Its users contribute reviews of every type of local business, from restaurants, boutiques and salons to dentists, mechanics and plumbers. Its platform provides local businesses with a range of free and paid services, which help them to engage with consumers at moment when they are deciding where to spend their money. The Company generates revenue from the sale of advertising on its Website to local businesses and national brands. In addition, it enables local businesses and national advertisers to deliver advertising to local audiences through its platform.