Your data on Google
Making search faster
Have you ever wondered
how we can guess the right word when you’ve accidentally made a typo or spelling mistake
or before you’ve even finished typing it? Over the years we’ve studied how people search
and we can use what we’ve learned to make it quicker for you to get the information you
want.
For example, we’ve learned that most people who type [grizzly pears] in the search box search for [grizzly bears] almost immediately after. So we suggest the spelling correction. And we use exactly the same principle to correct other spelling mistakes or suggest related searches.
Autocomplete learns from how millions of people search every day to bring up search queries as you type. Say you start typing [new york] or even just [new y]. You’ll immediately be able to pick from a list of searches for New York City, New York Times and New York University (to name just a few).
To make search even faster, we introduced Google Instant, which gives you search results while you type. We estimate that this saves the average searcher two to five seconds per search. Even so, once you’ve picked a result, you have to click and then wait again for the page to load. So to help you save some of that time too, we now have Instant Pages. Instant Pages can get the top search result ready in the background while you’re choosing which link to click, saving you yet another two to five seconds on typical searches.
It’s good to know we use data to make searching quicker for you. Read the next topic: How search data enables us to help society