Stay safe online

Shopping safety

Google helps consumers find products in a number of different ways, and, while we don’t control the content on the Web, we want to help consumers shop safely online. The vast majority of online transactions go forward without problems, but there are some risks, and that’s why we’ve created these tips to help.

Research your purchase

Before you buy

Privacy and security tips

Receiving the item

Combating counterfeiting

No one wants to get tricked into buying a counterfeit good. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner, or they promote the goods as faux, replicas, imitations, or clones of the original product.

We provide brand holders and users with forms to report abuse, which you can find in our Help Center. In addition, we invest significant engineering and machine resources to prevent violations of ads policies, including counterfeiting.

Report abuse of Google services

Where Google services can be used to advertise or sell goods and services, we count on companies and users to report violations of our policies. You can do so here:

Additional help

There are several organizations that may help consumers report and resolve complaints:

The Better Business Bureau and the National Consumers League both offer information. The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: www.ftc.gov/ftc/contact.shtm

If your complaint is against a company in a foreign country, you may be able to report complaints at: www.econsumer.gov

It’s good to know you can follow these tips to help avoid making risky transactions online. Read the next topic: Locking your screen

Related topics