Google Ad Grants Program Details

Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

  • A daily budget set to $329 USD, which is equivalent to about $10,000 per month
  • A maximum cost-per-click (CPC) limit of $2.00 USD
  • Only run keyword-targeted campaigns
  • Only appear on Google search result pages
  • Only run text ads

Countries Available

At present, Google Ad Grants is open only to organizations based in the following countries.

Ad Grantees may only promote mission-based ads and keywords in their AdWords account:

Acceptable

Ad:
Shop and Fight Cancer
Our Pink Ribbon Collection has
Unique Gifts for a Great Cause.
www.yourcharity.org

Keywords:
Shop for cancer
Shop for breast cancer
Cancer store
Cancer merchandise

Not Acceptable

Ad:
Buy Gifts Online
Apparel, Books, Music & More
Save Time and Money Now!
www.yourcharity.org

Keywords:
Buy clothing
Online clothing store
Online shoe store
Shop mp3s

AdWords Express for Google Ad Grants

AdWords Express is now available for Google Ad Grants. AdWords Express helps potential customers find your website or Google+ page, and gives you a quick and straightforward way to connect your nonprofit with the relevant users.

If you don’t have the time to manage your Google Ad Grants account and would prefer to allow Google to maintain your campaigns and their performance, then AdWords Express may be the right fit for you. Benefits of using AdWords Express includes:

  • Create an online ad quickly and easily.
  • Attract more users to your website or Google+ page.
  • Minimal ongoing management necessary. AdWords Express runs and automatically optimizes your ads for you.
  • Similar to AdWords, you can reach customers on desktop computers and mobile devices (such as smartphones and tablets).
  • Review the effectiveness of your ads in your dashboard.

You'll first need to set up an AdWords account for Google Ad Grants to get started with AdWords Express. If you already have an active Google Ad Grants account, you can sign up for AdWords Express by following the instructions here

If you're new to Google Ad Grants, check out these instructions on how to sign up for Google Ad Grants and get AdWords Express.

Important: You must first have an approved and active Google Ad Grants account before you can create your AdWords Express account. Please follow the instruction provided in the links above.

DO NOT submit any billing/credit card information as you will be responsible for all costs incurred.

Grantspro

The Grantspro program offers an increased spend cap of $40,000 per month, instead of the standard $10,000 per month, for eligible Google Ad Grantees. This is an additional $30,000 per month added to the existing Google Ad Grants account of $10,000 per month, equaling a total of $40,000 per month in free advertising.

To find out if you are eligible for the Grantspro program, please visit the Google Ad Grants Help Center. If you meet the eligibility criteria, you are welcome to submit a Grantspro application. Please note, we will review and respond to Grantspro applications within 30 days of submission.