New to Google Grants?
What is Google Grants?
Launched in 2003, Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations around the globe. The program is available in the United States and these areas.
The program helps non-profits use AdWords to reach people who are searching Google.com for information relevant to their organization. Keyword-targeted text ads -- labeled "Sponsored Links" -- appear alongside or above Google search results. Clicking on an ad takes the searcher to the organization's website.
(Visit the Google search results page for the query world poverty to see Google AdWords sponsored links.)
How does the program work?
Google Grants ads are run through AdWords, the online, self-service program used by paying Google advertisers. Participating grantees build their own accounts, create ad campaigns and are responsible for their account's ongoing management. Active management of a Grants AdWords account means your account contact must be responsive to email requests from our team and log in to your account monthly to review campaign performance and make updates.
To help participants run successful campaigns, the Google Grants Help Center features user guides, tutorials and other resources created specifically for grantees as well as a Google Grants Help Forum for discussion about managing your Google Grant.
What is the value of a Google Grant award?
Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com. However, this is dependent on many variables including how many times people search on the keywords you choose and whether searchers click on your organization's ads. As a result, we cannot predict or guarantee the total value of the advertising that you will receive.
We require organizations in the Google Grants program to be actively engaged in their AdWords account. As long as your organization is actively managing the AdWords account, adhering to our program guidelines, and making the most of this award, you shall continue to remain in the Google Grants program.
Please note that Google does reserve the right to terminate your organization's participation in the Google Grants program for any reason without notice at any time. If you are removed from the Google Grants program, your organization will be ineligible, and should not apply again.
What does my organization need to get started?
To qualify, your organization must meet our eligibility requirements. It's also important that you have a solid understanding of the way the AdWords program works; please review our quick tour of the program, "What is Google Grants?", before you apply.
Where can I find additional information about Google Grants?