(AFP) – Oct 30, 2008
TOKYO (AFP) — For those not feeling the global economic crisis -- and not content just to wear diamond earrings -- a Japanese company on Thursday unveiled a line of mobile telephones encrusted with diamonds.
Japan's Softbank Mobile said it will sell a limited run of just 10 of the phones, each studded with 537 diamonds from Tiffany & Co representing a total weight of 18.34 carats.
The "Softbank 823SH Tiffany" phone will sell for around 13 million yen (130,265 dollars), the company said. The phone has a top that flips open to a display also designed by the luxury New York jeweller.
Japan is the world's largest market for luxury goods and nearly everyone owns a cellphone, leading fashion companies to try to tap into the mobile market.
Earlier this year Softbank rival NTT DoCoMo Inc. launched a cellphone designed by Italian brand Prada.
Fellow fashion house Gucci also started a website for Gucci goods accessible only by Japanese mobile phones.
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