Market research at a fraction of the cost

Features and Benefits
Standard Surveys

Custom Surveys

Website Satisfaction
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No additional fees for programming, data tabulation, or project management.

Pricing
Starting at 10¢ per complete
Learn more
Projects starting at $2,000
Free for default questions
1¢ per complete for custom questions
Respondent source Network of online publishers or Google Opinion Rewards Network of online publishers or Google Opinion Rewards Your own website
Representative sample
Results segmented by gender, age, geography, urban city and income
Interactive charts and data visualizations
Automatic discovery of demographic insights
Downloadable charts and data sets
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Gender: Men and Women

Age groups: 18-24, 25-34, 35-44, 45+

Geographic regions: State and provinces for all web and mobile panels.

Demographic targeting by gender, age, and geographic region
Includes state-level targeting Includes zipcode-prefix targeting
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Target a specific population like dog owners, moms, or your customers using a screening question (e.g. "Do you own a dog?").

These can be "yes or no", multiple choice, or image-based questions.

Custom targeting with screening questions
Incidence rate needs to be above 5% Incidence rate needs to be above 5% For custom questions
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No additional fees for programming, data tabulation, or project management.

Pricing
Starting at 10¢ per complete
Learn more
Projects starting at $2,000
Free for default questions
1¢ per complete for custom questions
See results in as little as 24 hours Create a survey Submit project Learn more

Standard Surveys

10¢ per complete for one question
$1.10 – $3.50 per complete for 2 to 10 questions

Target a representative sample of the U.S., Canada, or U.K. Internet population or target specific demographics. Free custom targeting with screening questions that include at least 20% of the population.


Custom Surveys


Have a large research project or special needs? Contact sales at GCSprojects@google.com.

Free custom targeting with screening questions that include at least 5% of the population.


Website Satisfaction

Free for default questions
1¢ per complete for custom questions

Survey visitors to your website and measure satisfaction in real time.