Google Consumer Surveys

General population

Only $0.10 per response

Target a representative sample of the U.S. Internet population.
$0.10 per response or $150.00 for 1500 responses (recommended for statistical significance).

$0.50 per response

Target a subpopulation using inferred demographic data.
$0.50 per response or $250.00 for 500 responses (recommended for statistical significance)

• Gender: Men and women
• Age groups: 18-24, 25-34, 35-44, 45+
• U.S. geographic regions: Northeast, South, Midwest, West

Custom audience

Target a specific population like dog owners, moms, or golfers using a threshold question (e.g. "Do you own a dog?”).
$0.50 per response for follow-up questions to that audience or $750.00 for 1500 responses (recommended for statistical significance, minimum incidence rate of 5%)