| Screening Question | Winning Answer | Target Answer | Responses |
|---|
|
Do you own a dog?
| No
62.2% | "Yes"
37.8% | 37,232 |
Responses from respondents who answered "Yes" to the screening question.
| Question | Answer | Insights | Responses |
|---|
1. | Which quality do you look for most when purchasing a dog toy? |
Durability
38.0% |
None
| 1,490 / 1,500
|
2. | When purchasing a toy for your dog, what is the maximum amount you expect to spend? |
Average: 7.8
| | 1,529 / 1,500
|
3. | Which of the following animal toys would you be most likely to buy for your dog? |  19.8% | | 1,514 / 1,500
|
4. | In which of the following places do you normally play with your dog and its toys? |
In my house
57.7% | | 1,494 / 1,500
|
5. | Which of the following messages do you like most for a dog tog company: |
"We make what pets want"
46.0% | | 1,446 / 1,500
|
6. | In evaluating a dog toy, how important is the following?
Toy can be washed in a washing machine.
|
Average: 2.7 stars
| | 1,491 / 1,500
|
7. | In which of the following ways do you typically play with your dog: |
Too close to call
Trending towards: Chasing or running | | 1,585 / 1,500
|
8. | How do you feel about the following statement:
I am more likely to buy a dog toy from a company that donates a portion of sales to preventing animal cruelty.
|
Average: 5.2 stars
| | 1,502 / 1,500
|
