Screening Question Winning Answer Target Answer Responses
1.
Do you own a dog?
No
62.2%
"Yes"
37.8%
37,232
Responses from respondents who answered "Yes" to the screening question.
Question Answer Insights Responses
2.
Which quality do you look for most when purchasing a dog toy? Durability
38.0%
None
1,490 / 1,500
3.
When purchasing a toy for your dog, what is the maximum amount you expect to spend? Average: 7.8
18
1,529 / 1,500
4.
Which of the following animal toys would you be most likely to buy for your dog?
19.8%
2
1,514 / 1,500
5.
In which of the following places do you normally play with your dog and its toys? In my house
58.0%
8
1,494 / 1,500
6.
Which of the following messages do you like most for a dog tog company: "We make what pets want"
46.0%
6
1,446 / 1,500
7.
In evaluating a dog toy, how important is the following?
Toy can be washed in a washing machine.
Average: 2.7 stars
24
1,491 / 1,500
8.
In which of the following ways do you typically play with your dog: Too close to call
Trending towards: Chasing or running
4
1,585 / 1,500
9.
How do you feel about the following statement:
I am more likely to buy a dog toy from a company that donates a portion of sales to preventing animal cruelty.
Average: 5.2 stars
33
1,502 / 1,500