Like what you see? Get $50 off your first survey. Claim your coupon!
Report Custom 11 Insights
Inferred Gender
Sum
Compare
Male
Female
Inferred Age
Sum
Compare
18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
Compare
Urban Density
Sum
Compare
Urban
Suburban
Rural
Income
Sum
Compare
$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Clear filters
Rating

How would you describe Google results now in comparison to 30 days ago or before?

Results for all respondents. Weighted data unavailable for this view. (500 responses) 
Male
(155 responses)
Female
(210 responses)
Unknown
(135 responses)
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
653
Responses
500
Response Rate
76.6%
Response Times
Median response time is 11.7 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Publisher categories
News: 45.2%, Reference: 37.2%, Arts & Entertainment: 17.6%
Targeting
Respondents who answered "Yes" to the screening question.
Sampling bias
Comparing this question's sample distribution to the US Census Current Population Survey (CPS) data.
GroupResponseNon-responseCPSBias
Male45.5%48.5%48.9%-3.4%
Female54.5%51.5%51.1%3.4%
18-2418.0%17.7%13.2%4.8%
25-3428.4%27.1%18.7%9.6%
35-4412.2%14.8%19.1%-6.9%
45-5418.7%17.3%20.5%-1.7%
55-6416.2%15.9%16.0%0.2%
65+6.6%7.2%12.5%-5.9%
Midwest23.0%20.6%21.5%1.5%
Northeast26.0%31.2%19.2%6.8%
South29.4%28.4%35.1%-5.6%
West21.6%19.8%24.3%-2.7%
RMSE score2.6%  
Men (155)Women (210)Gender unknown (135)All (500)
Much Worse 1
138.4% (+5.4 / -3.4)167.6% (+4.4 / -2.9)96.7% (+5.5 / -3.1)387.6% (+2.7 / -2.0)
2
1610.3% (+5.8 / -3.9)157.1% (+4.3 / -2.8)139.6% (+6.1 / -3.9)448.8% (+2.8 / -2.2)
3
1912.3% (+6.1 / -4.3)2411.4% (+5.0 / -3.6)1914.1% (+6.9 / -4.9)6212.4% (+3.2 / -2.6)
4
4327.7% (+7.5 / -6.4)4621.9% (+6.1 / -5.1)3324.4% (+7.9 / -6.5)12224.4% (+4.0 / -3.6)
5
2717.4% (+6.7 / -5.2)4119.5% (+5.9 / -4.8)2518.5% (+7.4 / -5.6)9318.6% (+3.6 / -3.2)
6
1811.6% (+6.0 / -4.1)2913.8% (+5.3 / -4.0)118.1% (+5.9 / -3.5)5811.6% (+3.1 / -2.5)
Much Better 7
1912.3% (+6.1 / -4.3)3918.6% (+5.8 / -4.7)2518.5% (+7.4 / -5.6)8316.6% (+3.5 / -3.0)
Average4.2 (+0.3 / -0.3)4.5 (+0.2 / -0.2)4.4 (+0.3 / -0.3)4.4 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, May 24, 2012 - May 25, 2012 and based on 500 online responses. Sample: National adult Internet population.