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Male
Female
Inferred Age
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18-24
25-34
35-44
45-54
55-64
65+
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Suburban
Rural
Inferred Income
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
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Rating

How would you rate your overall satisfaction with the shopping experience on Costco Wholesale's website?

Results for respondents with demographics. Weighted by Age, Gender. (403 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
821
Responses
506
Response Rate
61.6%
Response Times
Median response time is 3.7 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 39.3% 35.9% 48.0% -8.7%
Female 60.7% 64.1% 52.0% 8.7%
18-24 10.4% 19.0% 14.1% -3.7%
25-34 20.8% 20.1% 19.4% 1.4%
35-44 14.4% 16.4% 18.7% -4.3%
45-54 20.3% 19.3% 19.4% 1.0%
55-64 21.8% 16.3% 16.0% 5.8%
65+ 12.2% 9.0% 12.3% -0.2%
Midwest 20.4% 24.4% 22.0% -1.5%
Northeast 13.7% 18.4% 18.9% -5.2%
South 27.2% 36.5% 35.3% -8.2%
West 38.7% 20.8% 23.8% 14.9%
RMSE score 3.2% 
All (403)
Not at all satisfied 1
21 5.3% (+3.0 / -1.9)
2
6 1.5% (+3.2 / -1.0)
3
24 6.2% (+3.0 / -2.1)
4
45 11.0% (+3.6 / -2.8)
5
49 12.8% (+3.8 / -3.0)
6
89 21.4% (+4.3 / -3.8)
Extremely satisfied 7
169 41.8% (+5.0 / -4.9)
Average 5.6 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - June 07, 2013 and based on 403 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Costco Wholesale?"