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55-64
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Rating

How would you rate your satisfaction with the ease of shopping on Costco Wholesale's website?

Results for respondents with demographics. Weighted by Age, Gender. (351 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
786
Responses
468
Response Rate
59.5%
Response Times
Median response time is 3.0 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 39.6% 33.9% 48.0% -8.5%
Female 60.4% 66.1% 52.0% 8.5%
18-24 12.5% 20.4% 14.1% -1.6%
25-34 21.1% 23.4% 19.4% 1.7%
35-44 15.1% 16.3% 18.7% -3.6%
45-54 18.8% 18.1% 19.4% -0.6%
55-64 20.8% 14.4% 16.0% 4.8%
65+ 11.7% 7.4% 12.3% -0.6%
Midwest 23.3% 24.7% 22.0% 1.3%
Northeast 9.8% 17.5% 18.9% -9.1%
South 29.5% 35.1% 35.3% -5.9%
West 37.4% 22.7% 23.8% 13.6%
RMSE score 3.1% 
All (351)
Not at all satisfied 1
20 5.8% (+3.2 / -2.1)
2
10 3.1% (+3.1 / -1.6)
3
16 4.2% (+3.1 / -1.8)
4
35 9.9% (+3.7 / -2.8)
5
54 15.1% (+4.2 / -3.4)
6
75 21.7% (+4.8 / -4.1)
Extremely satisfied 7
141 40.2% (+5.3 / -5.1)
Average 5.5 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - July 28, 2014 and based on 351 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Costco Wholesale?"