Inferred Gender
Sum
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Male
Female
Inferred Age
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18-24
25-34
35-44
45-54
55-64
65+
Geography
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Urban Density
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Urban
Suburban
Rural
Income
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
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Rating with text

How much do you agree or disagree with the following:
"Shopping on Costco Wholesale's website offers me a good value for the money."

Results for respondents with demographics. Weighted by Age, Gender. (413 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
818
Responses
503
Response Rate
61.5%
Response Times
Median response time is 5.5 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 43.0% 33.9% 48.0% -5.0%
Female 57.0% 66.1% 52.0% 5.0%
18-24 10.9% 18.7% 14.1% -3.2%
25-34 22.0% 22.4% 19.4% 2.6%
35-44 18.4% 15.3% 18.7% -0.3%
45-54 18.4% 18.8% 19.4% -1.0%
55-64 20.3% 15.9% 16.0% 4.3%
65+ 9.9% 8.8% 12.3% -2.4%
Midwest 18.8% 25.3% 22.0% -3.2%
Northeast 15.2% 16.9% 18.9% -3.7%
South 30.1% 38.2% 35.3% -5.2%
West 35.9% 19.6% 23.8% 12.1%
RMSE score 2.4% 
All (413)
Strongly Disagree 1
30 7.5% (+3.1 / -2.3)
2
12 2.6% (+2.8 / -1.4)
3
21 4.9% (+2.8 / -1.8)
4
61 15.5% (+4.0 / -3.3)
5
73 18.0% (+4.1 / -3.5)
6
78 17.8% (+3.9 / -3.3)
Strongly Agree 7
138 33.7% (+4.7 / -4.4)
Average 5.2 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - June 02, 2013 and based on 413 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Costco Wholesale?"