Inferred Gender
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Male
Female
Inferred Age
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18-24
25-34
35-44
45-54
55-64
65+
Geography
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Urban Density
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Suburban
Rural
Income
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
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Rating

How likely are you to recommend Costco Wholesale's website to a friend or relative?

Results for respondents with demographics. Weighted by Age, Gender. (342 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
743
Responses
453
Response Rate
61.0%
Response Times
Median response time is 4.0 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 41.6% 31.6% 48.0% -6.5%
Female 58.4% 68.4% 52.0% 6.5%
18-24 12.0% 20.1% 14.1% -2.1%
25-34 19.6% 23.4% 19.4% 0.2%
35-44 16.1% 15.0% 18.7% -2.7%
45-54 18.7% 19.9% 19.4% -0.7%
55-64 20.2% 14.5% 16.0% 4.1%
65+ 13.5% 7.2% 12.3% 1.1%
Midwest 20.5% 26.1% 22.0% -1.4%
Northeast 12.4% 17.7% 18.9% -6.6%
South 28.9% 34.6% 35.3% -6.4%
West 38.2% 21.6% 23.8% 14.4%
RMSE score 2.9% 
All (342)
Not at all likely 1
19 5.8% (+3.3 / -2.1)
2
10 3.0% (+3.1 / -1.6)
3
15 4.8% (+3.3 / -2.0)
4
47 13.5% (+4.1 / -3.2)
5
58 16.8% (+4.4 / -3.6)
6
58 16.5% (+4.3 / -3.6)
Extremely likely 7
135 39.6% (+5.3 / -5.1)
Average 5.4 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - August 27, 2014 and based on 342 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Costco Wholesale?"