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Female
Inferred Age
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18-24
25-34
35-44
45-54
55-64
65+
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$0-24K
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Rating

How would you rate your overall satisfaction with the shopping experience on Victoria's Secret's website?

Results for respondents with demographics. Weighted by Gender, Region. (364 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
722
Responses
447
Response Rate
61.9%
Response Times
Median response time is 3.4 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 27.2% 35.3% 48.0% -20.8%
Female 72.8% 64.7% 52.0% 20.8%
18-24 18.7% 16.3% 14.1% 4.6%
25-34 22.4% 23.5% 19.4% 3.0%
35-44 18.7% 15.7% 18.7% -0.1%
45-54 18.7% 19.0% 19.4% -0.7%
55-64 16.4% 17.3% 16.0% 0.3%
65+ 5.2% 8.2% 12.3% -7.2%
Midwest 23.3% 23.0% 22.0% 1.3%
Northeast 15.0% 16.9% 18.9% -3.9%
South 32.0% 34.4% 35.3% -3.3%
West 29.8% 25.6% 23.8% 6.0%
RMSE score 4.2% 
All (364)
Not at all satisfied 1
26 9.8% (+4.6 / -3.3)
2
9 3.1% (+4.1 / -1.8)
3
17 4.8% (+3.9 / -2.2)
4
47 12.6% (+4.3 / -3.4)
5
54 14.1% (+4.4 / -3.5)
6
80 20.2% (+4.8 / -4.1)
Extremely satisfied 7
131 35.4% (+5.8 / -5.4)
Average 5.2 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - July 23, 2014 and based on 364 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Victoria's Secret?"