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Inferred Gender
Sum
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Male
Female
Inferred Age
Sum
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18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
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Urban Density
Sum
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Urban
Suburban
Rural
Inferred Income
Sum
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
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Parent
Non-parent
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Rating

How likely are you to recommend Kohl's website to a friend or relative?

Results for respondents with demographics. Weighted by Age, Gender. (427 responses) 
Confidence too close to call.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
773
Responses
500
Response Rate
64.7%
Response Times
Median response time is 3.8 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 30.7% 30.0% 48.9% -18.2%
Female 69.3% 70.0% 51.1% 18.2%
18-24 10.4% 16.4% 13.2% -2.8%
25-34 20.2% 22.9% 18.7% 1.5%
35-44 14.8% 11.9% 19.1% -4.2%
45-54 23.8% 27.4% 20.5% 3.3%
55-64 22.6% 16.9% 16.0% 6.6%
65+ 8.2% 4.5% 12.5% -4.3%
Midwest 27.8% 19.9% 21.5% 6.3%
Northeast 15.4% 19.0% 19.2% -3.8%
South 32.6% 39.4% 35.1% -2.5%
West 24.2% 21.7% 24.3% -0.1%
RMSE score 3.7% 
All (427)
Not at all likely 1
30 7.6% (+3.5 / -2.5)
2
14 3.9% (+3.3 / -1.8)
3
20 5.2% (+3.3 / -2.1)
4
62 14.8% (+4.1 / -3.4)
5
89 20.7% (+4.6 / -3.9)
6
93 21.4% (+4.4 / -3.9)
Extremely likely 7
119 26.4% (+4.7 / -4.2)
Average 5.1 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - November 09, 2012 and based on 427 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Kohl's?"
Survey created by:
Harris Interactive