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Inferred Gender
Sum
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Male
Female
Inferred Age
Sum
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18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
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Urban Density
Sum
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Urban
Suburban
Rural
Inferred Income
Sum
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
Sum
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Parent
Non-parent
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Rating scale with text

How much do you agree or disagree with the following:
"Shopping on Target's website offers me a good value for the money."

Results for respondents with demographics. Weighted by Age, Gender. (451 responses) 
Confidence too close to call.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
752
Responses
533
Response Rate
70.9%
Response Times
Median response time is 5.1 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 33.0% 26.0% 48.9% -15.9%
Female 67.0% 74.0% 51.1% 15.9%
18-24 10.7% 21.1% 13.2% -2.5%
25-34 22.5% 31.1% 18.7% 3.7%
35-44 15.8% 11.1% 19.1% -3.3%
45-54 23.6% 10.0% 20.5% 3.1%
55-64 19.2% 26.7% 16.0% 3.1%
65+ 8.2% 0.0% 12.5% -4.3%
Midwest 27.6% 19.1% 21.5% 6.2%
Northeast 16.4% 22.6% 19.2% -2.8%
South 29.5% 37.0% 35.1% -5.6%
West 26.5% 21.4% 24.3% 2.2%
RMSE score 3.3% 
All (451)
Strongly Disagree 1
18 4.2% (+2.5 / -1.6)
2
13 2.7% (+2.6 / -1.3)
3
29 7.0% (+3.1 / -2.2)
4
103 22.5% (+4.2 / -3.7)
5
104 23.2% (+4.3 / -3.8)
6
85 17.9% (+3.8 / -3.3)
Strongly Agree 7
99 22.6% (+4.2 / -3.7)
Average 5.0 (+0.1 / -0.1)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - November 06, 2012 and based on 451 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Target?"
Survey created by:
Harris Interactive, Inc.