| Survey | Targeting | Field Date | Frequency | |
|---|---|---|---|---|
| Screening Question | Winning Answer | Target Answer | Responses | |
|---|---|---|---|---|
| Do you own an iPad? | No 77.1% | "Yes" or "I don't own one, but use one often" 22.9% | 1,954 | |
Responses from respondents who answered "Yes" or "I don't own one, but use one often" to the screening question.
| Question | Answer | Insights | Responses | |
|---|---|---|---|---|
1. | What type of case do you prefer or use? |
Too close to call
Trending towards: Folio or Book style |
None
| 200 / 200 |
2. | How much did or would you spend on a high quality, real leather case? (with Tax/Shipping) |
less than $40
40.5% |
None
| 205 / 200 |