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Inferred Gender
Sum
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Male
Female
Inferred Age
Sum
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18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
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Urban Density
Sum
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Urban
Suburban
Rural
Inferred Income
Sum
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
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Parent
Non-parent
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Rating

How likely are you to recommend L.L.Bean's website to a friend or relative?

Results for respondents with demographics. Weighted by Age, Gender. (341 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
757
Responses
419
Response Rate
55.4%
Response Times
Median response time is 3.7 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 31.7% 31.7% 48.0% -16.3%
Female 68.3% 68.3% 52.0% 16.3%
18-24 9.1% 20.0% 14.1% -5.0%
25-34 12.3% 25.5% 19.4% -7.1%
35-44 15.2% 15.5% 18.7% -3.5%
45-54 25.2% 18.4% 19.4% 5.8%
55-64 26.7% 13.6% 16.0% 10.6%
65+ 11.4% 7.0% 12.3% -0.9%
Midwest 25.4% 24.4% 22.0% 3.5%
Northeast 18.2% 14.9% 18.9% -0.7%
South 30.7% 36.9% 35.3% -4.6%
West 25.7% 23.8% 23.8% 1.9%
RMSE score 3.7% 
All (341)
Not at all likely 1
23 8.2% (+4.2 / -2.9)
2
8 3.6% (+4.2 / -2.0)
3
18 5.7% (+4.1 / -2.4)
4
44 12.3% (+4.3 / -3.3)
5
51 15.9% (+4.8 / -3.9)
6
85 22.4% (+5.0 / -4.3)
Extremely likely 7
112 31.9% (+5.5 / -5.0)
Average 5.2 (+0.2 / -0.2)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - February 28, 2015 and based on 341 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with L.L.Bean?"
Survey created by:
Harris Interactive